Buy Canadian (If Anyone Actually Shows Up)

Canadian Procurement Pulse: August 03 - August 10

Canadian Procurement Pulse: Your Weekly Contractor Insider

August 03 - 10, 2025

The "Buy Canadian" movement hit a reality check this week. BC Ferries sparked outrage by awarding $1.2 billion to Chinese shipyards, but here's the awkward part: no Canadian companies even bothered to bid. Meanwhile, Carney announced massive military pay raises, created a new defence procurement agency, awarded $66M in naval drone contracts to MDA Space, then quietly abandoned his F-35 diversification promises when military officials explained the costs. The message? We want to buy Canadian, but only when Canadians actually want to sell—and when it makes operational sense.

When "Build Them Here" Meets Market Reality

BC Ferries China Deal Triggers Political Firestorm Source: Global News | Date: August 7, 2025

What's Happening: BC Ferries awarded four new ferry vessels to China Merchants Industry Weihai Shipyards for approximately $1.2 billion, sparking massive backlash from unions, politicians, and "build them here" advocates. Federal Transport Minister Chrystia Freeland expressed being "dismayed" by the decision, and the Parliamentary Transport Committee launched a probe into the $1 billion Canada Infrastructure Bank loan supporting the project.

The awkward reality: No Canadian shipyards submitted bids despite pre-qualification opportunities and adjusted criteria to ensure they could participate.

What It Means For You: 

  • Political risk increases: Even legitimate procurement decisions face intense scrutiny when they involve foreign suppliers

  • Capacity constraints matter: Canadian shipbuilders are fully occupied with National Shipbuilding Strategy contracts

  • Cost competitiveness challenges: The Chinese bid came in $1.2 billion cheaper than European competitors (which probably means a ‘dumping’ strategy)

  • Federal-provincial tensions: Provincial procurement decisions increasingly clash with federal "buy Canadian" policies

Between Us: This is the uncomfortable truth about "buy Canadian" campaigns. Everyone wants domestic procurement until they see the price tag. BC Ferries did everything right—they adjusted criteria to help Canadian companies qualify, held pre-bid discussions, and ran an open competition. The fact that no Canadian shipyard even submitted a proposal tells you everything about our domestic capacity and competitiveness.

$66M Navy Drone Contract to MDA Space Source: National Defence | Date: August 5, 2025

What's Happening: The Royal Canadian Navy awarded MDA Space two contracts totaling approximately $66 million ($39M acquisition + $27M support) to equip Halifax-class ships with up to six Uncrewed Aircraft Systems. This marks the first time the RCN will operate Class-2 UAS, with initial operational capability expected in 2028 and full capability by 2032.

What It Means For You: 

  • Naval drone expansion: RCN adding long-range surveillance and targeting capabilities to existing fleet

  • Canadian aerospace win: MDA Space contract includes Industrial and Technological Benefits (ITB) requirements

  • Long-term support model: 20-year potential contract duration shows government preference for sustained relationships

  • Economic impact: $18M annually to GDP and 145 jobs over 20-year period

Data Note: This contract information was pulled from the Federal Government’s Open Data Portal. As a result, it is subject to the limitations of that portal, where for example, vendors may have incorrect names or the contracts may be categorized incorrectly.
We do our best to clean it up.

Carney's Military Spending Reality Check

Massive CAF Pay Raises and New Procurement Agency Source: Prime Minister's Office | Date: August 8, 2025

What's Happening: Prime Minister Carney announced the largest Canadian Armed Forces pay raise in a generation, with increases of 8% for colonels and above, 13% for lieutenant-colonels and below, and 20% starting pay increases for privates. The raises are retroactive to April 1, 2025, and include a new Military Service Pay benefit tied to length of service. Total defense investment for 2025-26 exceeds $9 billion, bringing Canada to NATO's 2% GDP target.

The procurement angle: Carney also created a new defense procurement agency under the Secretary of State for Defence Procurement, designed to expedite equipment acquisition and focus on "made-in-Canada manufacturing and supply chains."

Between Us: Anyone who has sold to the Canadian Forces understands how challenging it is to navigate the triple-crown of procurement: The DND, Industry Canada, and PSPC. Before anything can be bought, you need alignment between all three organizations. Hopefully, this new defence agency can streamline this process, rather than just adding another layer of complexity.

F-35 Review: Retreat from Diversification Rhetoric Source: Global News | Date: August 7, 2025

What's Happening: Canadian defence officials strongly recommended that Ottawa stick with the plan to buy all 88 F-35 fighter jets rather than splitting the order with European alternatives. The review, requested by Carney in March over concerns about U.S. defence industry reliance, concluded there was "no military sense" in splitting the order due to training, supply, and maintenance complications.

What It Means For You: 

  • Rhetoric meets reality: Carney's diversification promises crumble when faced with military integration realities

  • U.S. relationship management: Sticking with F-35s removes potential trade irritant with Washington

  • Accelerated defense timelines: New procurement agency structure aims to speed up equipment acquisition to meet spending targets

  • Domestic focus intensifies: Emphasis on Canadian manufacturing for smaller contracts while accepting U.S. dominance in major platforms

  • Fiscal pressure: $9 billion defense spending creates pressure to award contracts quickly within fiscal year

The F-35 decision is particularly telling—all that tough talk about diversifying away from U.S. suppliers disappeared the moment military officials explained the practical realities. Turns out when you're already committed to 16 jets and your entire air force is integrated with U.S. systems, diversification becomes very expensive virtue signaling.

Meanwhile, the MDA Space drone contract shows where Canada can actually be successful—smaller, specialized systems where we have domestic capability. The real question is whether Canadian defense companies can scale up fast enough to capture this spending surge.

The Procurement Contradiction Spectrum

This week's stories perfectly illustrate the spectrum of Canadian procurement reality, from complete foreign dependence to successful domestic capability:

BC Ferries represents honest procurement failure: They needed ferries, no Canadian companies bid despite opportunities, so they bought from the best available option. The political backlash shows how divorced procurement politics has become from procurement reality. To be fair, I also think a Chinese bid $1.2B lower than the Europeans seems a little sketchy. However, that is the sort of thing you should figure out BEFORE you award the contract.

F-35s show the limits of diversification rhetoric: Carney campaigned on reducing U.S. defense dependence, but military officials quickly explained why splitting fighter jet orders makes no operational sense. Political promises met engineering reality, and reality won.

MDA Space naval drones reveal the sweet spot: Canada can successfully compete in specialized systems where we have genuine domestic capability. This contract demonstrates what "buy Canadian" looks like when Canadian companies actually exist and can deliver.

Carney's defense spending represents political urgency: The new procurement agency is essentially an admission that traditional processes are too slow for political timelines, while massive pay raises show the government's desperation to rebuild military capability quickly.

The shipbuilding capacity crunch reveals a fundamental problem. Seaspan is fully occupied with Coast Guard and Navy vessels under the National Shipbuilding Strategy. There's literally no domestic capacity for additional large-scale projects, yet politicians still expect Canadian solutions to appear magically.

Strategic Implications for Contractors

Political optics increasingly override business logic, but practical constraints ultimately win when stakes are high enough. The F-35 decision proves that even the most politically motivated diversification promises can't survive operational realities.

Know where you fit on the capability spectrum. Canadian companies that can demonstrate genuine capability in specialized areas (like MDA Space with drones) will capture increasing defense spending. But don't kid yourself about competing in areas where legacy integration makes diversification prohibitively expensive.

Capacity planning becomes critical. Canadian companies that can demonstrate available capacity for government work will have significant advantages, even if they're not the lowest-cost option. BC Ferries shows what happens when no domestic alternatives exist.

Defense sector boom incoming. With $9 billion in annual defense spending, a new procurement agency focused on speed, and expanding drone programs, defense contractors should prepare for rapid scaling opportunities. The MDA Space naval drone contract shows Canada will invest in domestic capabilities where they exist.

Regional politics matter more. Provincial procurement decisions increasingly clash with federal policies, creating complex political risks for contractors caught in the middle.

The Bottom Line

Canada wants to buy Canadian, but only when it's convenient, competitive, and available. When reality conflicts with political preferences, contractors get caught in the crossfire.

BC Ferries did honest procurement and got crucified for it. Carney promised F-35 diversification and quietly abandoned it when military officials explained the costs. The MDA Space naval drone contract shows where "buy Canadian" actually works—specialized systems where domestic capability exists.

The lesson? In today's environment, procurement success depends as much on managing political optics as delivering technical capability, but ultimately practical constraints win over political promises when the stakes are high enough.

For contractors, this means understanding not just what governments say they want, but what they can actually achieve given capacity constraints, integration realities, and operational requirements. The days of purely transactional government contracting are over—you need to sell the politics and the practicalities.

The irony is that while everyone demands "build them here," very few Canadian companies are actually ready to build what we need, when we need it, at competitive prices. Until that changes, the gap between political rhetoric and procurement reality will only grow wider.

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